Request a Quote  : FREE
Call us now!!
Search within site
  Welcome Guest  
Article Detail

Important Marketing Terms You Should Know (Ratings: Not yet rated)

Friday, September 22, 2006

You may be aware of these marketing terms already, but it is essential to understand them and the difference between each of them fully in order to run a successful online marketing campaign:

Unique Selling Point (USP)-It refers to that particular feature or benefit of your company/service/product that is unique to you alone. It has to have value for the customers and something unique about it for your clients in order to attract them to buy. If you don't already have a USP, you can create one and build your business around it.It can be any idea or concept around which you center your messages.

Single Message-This is basically the one most important idea or message that you say about your business when you market. It may be closely related to your USP but not be exactly the same as the USP. So once your USP is decided, you can create a single key message also, something that you tell your prospect clients so that they start looking at your products/services in a new light.In other words, it is used to change the mindset of people and make them think what you want them to think about your products/services .

Tagline-This is the actual line of marketing copy written to sum up all that you do and want your prospects to know about your products or services or benefits if they purchase from you. Your USP and single message will help you chalk out an effective tagline. The tagline has to be very customer-centric to actually make it work.While drafting it, keep asking yourself, "What's so amazing about it?".

  Printer Friendly View     Send this Content

How would you rate the usefulness of this content ?
1 2 3 4 5
Poor Outstanding
Tell us why you rated the content this way. (optional)
    company news  
Thursday, January 14, 2010
Segnant Technologies is excited to announce the launch of Nutri-Doc’s website. Nutri-Doc is a company [Read more...]
Sunday, January 10, 2010
Segnant is happy to launch Fin Photo, the world's most exciting underwater photo adventure [Read more...]
Saturday, November 7, 2009
Segnant is happy to partner with the Bahamas Government to launch the advanced Diver’s booking engine. [Read more...]
Wednesday, October 28, 2009
Segnant is happy to launch Western Aircraft parts. Based in Boise, Idaho, Western Aircraft is the one of the West's largest aircraft services compan... [Read more...]
Thursday, October 22, 2009
Segnant Technologies is excited to announce the launch of Legacy Learning Center’s website and portal. [Read more...]
Wednesday, September 23, 2009
Segnant Technologies is excited to announce the launch of the F.A.I.T.H.’s website. [Read more...]
Wednesday, August 12, 2009
Segnant Technologies is pleased to announce the launch of Texas Hand Center’s website. [Read more...]
Thursday, June 11, 2009
Segnant is happy to launch Beverage Solutions. Beverage Solutions is your one stop shop for all your coffee [Read more...]
Friday, May 8, 2009
Segnant is pleased to announce the launch of [Read more...]
Friday, April 10, 2009
Segnant is pleased to announce the launch of [Read more...]
  Forgot Password?
Links Site Map | Signup Newsletter | Rate our website | Tell Your Friend | Report a Bug | Free Tools Service | Privacy Policy
Copyright © 2003-24 Segnant Technologies. All Rights Reserved..