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Marketing Plan Vs Communication Plan (Ratings: Not yet rated)

Monday, July 10, 2006

Generally people confuse between a Marketing Plan and a Communication Plan, thinking both of them to be the same. But they are highly mistaken because both plans are different and have their own importance in web marketing.

A Marketing Plan is a broad term that includes a lot within itself, whereas a communication plan is a small part of the marketing plan. A Communication Plan concentrates specifically on developing strategies to spread the word about your business, products or services. Public Relations, advertising, seminars, speaking presentations, etc., all form a part of the communication plan.

On the other hand, a marketing plan begins with the creation of a strong, strategic marketing foundation for the communications plan. Basically, a marketing plan is concerned about the goals and objectives of your business,and not just the communication activities. It also pays attention to the packaging, pricing, and selling strategies of you products or services, keeping in mind your competitors and their strategies also. The main concern of the marketing plan is to come up with a uinque selling point for your product or service so that it is uniquely placed in the minds of your prospects and customers.

A communication plan comes after a marketing plan when you need to send a message out to the world about your products or services. Once a strong, and innovative marketing plan is in place,your communication plan comes into picture. You may do without a communication plan, but not without a marketing plan. It is most essential for the success of your business.

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