 |
|
|
| |
|
|
| |
 |
Marketing Plan Vs Communication Plan
(Ratings: Not yet rated)
Monday, July 10, 2006
Administrator
Generally people confuse between a Marketing Plan and a Communication Plan, thinking both of them to be the same. But they are highly mistaken because both plans are different and have their own importance in web marketing.
A Marketing Plan is a broad term that includes a lot within itself, whereas a communication plan is a small part of the marketing plan. A Communication Plan concentrates specifically on developing strategies to spread the word about your business, products or services. Public Relations, advertising, seminars, speaking presentations, etc., all form a part of the communication plan.
On the other hand, a marketing plan begins with the creation of a strong, strategic marketing foundation for the communications plan. Basically, a marketing plan is concerned about the goals and objectives of your business,and not just the communication activities. It also pays attention to the packaging, pricing, and selling strategies of you products or services, keeping in mind your competitors and their strategies also. The main concern of the marketing plan is to come up with a uinque selling point for your product or service so that it is uniquely placed in the minds of your prospects and customers.
A communication plan comes after a marketing plan when you need to send a message out to the world about your products or services. Once a strong, and innovative marketing plan is in place,your communication plan comes into picture. You may do without a communication plan, but not without a marketing plan. It is most essential for the success of your business.
|
|
| |
Printer Friendly
View 
Send this Content
|
| |
|
|
|
|
|
|
|
|
|
|
company news |
|
|
|
| |
|
|
Thursday, January 14, 2010
Segnant Technologies is excited to announce the launch of Nutri-Doc’s website. Nutri-Doc is a
company [Read more...] |
| |
|
|
|
|
| |
|
|
Sunday, January 10, 2010
Segnant is happy to launch Fin Photo, the world's most exciting underwater photo adventure [Read more...] |
| |
|
|
|
|
| |
|
|
Saturday, November 7, 2009
Segnant is happy to partner with the Bahamas Government to launch the advanced Diver’s booking
engine. [Read more...] |
| |
|
|
|
|
| |
|
|
Wednesday, October 28, 2009
Segnant is happy to launch Western Aircraft parts. Based in Boise, Idaho, Western Aircraft is
the one of the West's largest aircraft services compan... [Read more...] |
| |
|
|
|
|
| |
|
|
Thursday, October 22, 2009
Segnant Technologies is excited to announce the launch of Legacy Learning Center’s website and
portal. [Read more...] |
| |
|
|
|
|
| |
|
|
Wednesday, September 23, 2009
Segnant Technologies is excited to announce the launch of the F.A.I.T.H.’s website. [Read more...] |
| |
|
|
|
|
| |
|
|
Wednesday, August 12, 2009
Segnant Technologies is pleased to announce the launch of Texas Hand Center’s website. [Read more...] |
| |
|
|
|
|
| |
|
|
Thursday, June 11, 2009
Segnant is happy to launch Beverage Solutions. Beverage Solutions is your one stop shop for all
your coffee [Read more...] |
| |
|
|
|
|
| |
|
|
Friday, May 8, 2009
Segnant is pleased to announce the launch of joedanielsvitaminerals.com [Read more...] |
| |
|
|
|
|
| |
|
|
Friday, April 10, 2009
Segnant is pleased to announce the launch of beyondtimessquare.com [Read more...] |
| |
|
|
|
|
|
|
| |
|
|
|
