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Important Marketing Terms You Should Know (Ratings: 4.3/5)

Friday, September 22, 2006
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You may be aware of these marketing terms already, but it is essential to understand them and the difference between each of them fully in order to run a successful online marketing campaign:

Unique Selling Point (USP)-It refers to that particular feature or benefit of your company/service/product that is unique to you alone. It has to have value for the customers and something unique about it for your clients in order to attract them to buy. If you don't already have a USP, you can create one and build your business around it.It can be any idea or concept around which you center your messages.

Single Message-This is basically the one most important idea or message that you say about your business when you market. It may be closely related to your USP but not be exactly the same as the USP. So once your USP is decided, you can create a single key message also, something that you tell your prospect clients so that they start looking at your products/services in a new light.In other words, it is used to change the mindset of people and make them think what you want them to think about your products/services .

Tagline-This is the actual line of marketing copy written to sum up all that you do and want your prospects to know about your products or services or benefits if they purchase from you. Your USP and single message will help you chalk out an effective tagline. The tagline has to be very customer-centric to actually make it work.While drafting it, keep asking yourself, "What's so amazing about it?".

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