Request a Quote  : FREE
Call us now!!
1-866-SEGNANT
Search within site
  Welcome Guest  
Article Detail
     
 

Seniors/Aged Form a Valuable Chunk Of Online (Ratings: 5.0/5)

Friday, September 22, 2006
Administrator

A website plays a very important role in marketing your business online to the senior citizens. According to a recent survey, there has been 47% increase in the number of online senior surfers between 2000 and 2004 alone. This increase has been due to many reasons, like, a desire to stay in touch with news and events, checking up for medical/health related information, researching for products/ services to purchase offline, make online shopping purchases, researching for stocks, etc.

If the target audience for your business is the older people, you need to keep the following things in mind in order to modify your website accordingly:

Since the older population has visibility problems, it is better to use less content and in a larger font. Also provide the users with an option to enlarge the font or text size, if need be.

Use a font type that is easily read by the older surfers, like sans-serif font as that is not condensed and double space body text.

It is better to design with high contrast and avoid reversed type and patterned backgrounds. Also use dark text on light backgrounds.

Avoid web jargon and the language that the younger generation is used to. Use terminology that is simple and easily understood by the older people. The older people may not be aware of terms like emoticon, IM, message board etc. So keep this in mind while writing for the seniors.

Be very clear and precise in explaining what the users are expected to do after clicking on a button. The reason being that the senior citizens tend to be more cautious while surfing on the internet, so explain things thoroughly yet concisely.

Your linking strategy should be straightforward where you use clear ways of showing links as blue or underlined.

Don't design a very hi-fi or difficult website. Your site design has to be simple, and stable with the navigation being easy and hassle-free. It is important to foster confidence and loyalty in the surfers if you want to win them over.

Last but not the least important is the testing of your website by some senior surfers before you actually launch it.

So if you want to make profits and earn good money from the senior online buyers, make sure you cater to their needs and give them what they want in an easy, comfortable and time saving way.

  Printer Friendly View     Send this Content

How would you rate the usefulness of this content ?
1 2 3 4 5
Poor Outstanding
Tell us why you rated the content this way. (optional)
   
 
 
    company news  
      
Thursday, January 14, 2010
Segnant Technologies is excited to announce the launch of Nutri-Doc’s website. Nutri-Doc is a company [Read more...]
 
 
      
Sunday, January 10, 2010
Segnant is happy to launch Fin Photo, the world's most exciting underwater photo adventure [Read more...]
 
 
      
Saturday, November 7, 2009
Segnant is happy to partner with the Bahamas Government to launch the advanced Diver’s booking engine. [Read more...]
 
 
      
Wednesday, October 28, 2009
Segnant is happy to launch Western Aircraft parts. Based in Boise, Idaho, Western Aircraft is the one of the West's largest aircraft services compan... [Read more...]
 
 
      
Thursday, October 22, 2009
Segnant Technologies is excited to announce the launch of Legacy Learning Center’s website and portal. [Read more...]
 
 
      
Wednesday, September 23, 2009
Segnant Technologies is excited to announce the launch of the F.A.I.T.H.’s website. [Read more...]
 
 
      
Wednesday, August 12, 2009
Segnant Technologies is pleased to announce the launch of Texas Hand Center’s website. [Read more...]
 
 
      
Thursday, June 11, 2009
Segnant is happy to launch Beverage Solutions. Beverage Solutions is your one stop shop for all your coffee [Read more...]
 
 
      
Friday, May 8, 2009
Segnant is pleased to announce the launch of joedanielsvitaminerals.com [Read more...]
 
 
      
Friday, April 10, 2009
Segnant is pleased to announce the launch of beyondtimessquare.com [Read more...]
 
 
 
 
   
 
Email
Password
 
  Forgot Password?
   
 
 
Links Site Map | Signup Newsletter | Rate our website | Tell Your Friend | Report a Bug | Free Tools Service | Privacy Policy
Copyright © 2003-24 Segnant Technologies. All Rights Reserved..