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Do You Know What SEO Copywriting Means? (Ratings: 2.4/5)

Friday, September 22, 2006
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SEO copywriting is completely different from print copywriting and we must understand this if we want to optimize our website fully. SEO copywriting is the art of describing the process of developing the visible text that you see on the web page. As a webmaster you would want your website to be equally attractive to the search engines as well as the human visitors so that your website gets high ranking in search engines for the keywords/phrases targeted by you to best describe your products and services.

One major difference between normal print copywriting and SEO copywriting is that in SEO copywriting, you have to attract the attention of the search engine spiders so that they come and index your site. Keeping this in mind, not only the usage of right and relevant keywords but also the placing of those keywords in the webpage plays a very important role. You must be able to identify the right places and positions where to put the keywords/phrases.

You can make or break the popularity of your website and products/ services if you convey the right message to the right people. SEO copywriting is a highly creative, yet demanding job that expects you to think and act like a savvy marketer who knows his/her audience well and uses the exact language that best translates benefits of products and services to the targeted audience.

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